Like many political movements, this one was born of a simple premise: That we, as a country, can do better. Starbucks CEO Howard Schultz watched partisan politics stall and derail any meaningful progress toward solving the many problems facing the United States. Unwilling to accept leadership he found lacking, Howard said enough is enough.
In his first “Letter to America,” published in August 2011, he asked Americans to put pressure on nationally-elected officials by pledging to withhold campaign contributions. Additionally, he asked business leaders to commit to accelerating job creation within their organizations. Together, he believed, these commitments would raise awareness with citizens and would pressure politicians to alter their approach.
"We must be catalysts for change... waiting for Washington to act is not a plan of action."
Howard Schultz | Starbucks CEO