Work
Seattle Sounders FC
Seattle Sounders FC
Mobile Apps
The Kick-Off
To shape the mobile app experience, we conducted surveys, engaged fans on the Sounders FC Facebook page, reviewed hundreds of comments, examined fan-generated Flickr photos and invited supporters to participate in focus groups with our creative and strategy teams.
We learned that what they love most about the stadium experience is feeling like part of a community—sharing the energy, angst and elation of a game with over 38,000 like-minded fans. These insights were used to create an experience that literally taps into the pulse of the crowd.
The Game Plan
The apps were designed to take advantage of the unique attributes of each mobile platform. The Windows Phone app is Metro-compliant, focused on simplicity, speed and instant access to information. The iOS app is information-rich, easy to use and beautifully architected.
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The Pulse
Scarves up? Or scarves down? This live polling feature allows the Sounders to ask questions and track the results throughout the season.
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Yellow Card/Red Card
Bad call? No call? While in the app, fans can shake their phones to light up a yellow card screen or swipe once activated for a red card.
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Live Audio
Can't make it to the match? Fans can listen in on the exciting play-by-play from the Voice of the Sounders.
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Curated Tweets
A curated collection of Sounders-related tweets is accessible for real-time information and updates from official and unofficial sources.
The Score
And while the apps have been featured in two Forrester reports and received an FWA mobile award, it’s fan opinion that really matters. The apps have achieved over 14,000 downloads since launch, with an average rating of 4.5 stars. Scarves up!
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SOUNDERS FAN 'TIL I DIE
Great app!
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Sounders fc app
Awesome!
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Scarves Up!
Beautiful app!
