POP

Work

Seattle Sounders FC

Seattle Sounders FC

Mobile Apps

Seattle Sounders FC

Since joining Major League Soccer in 2009, Seattle Sounders FC and their loyal fans have upended the status quo. At every game you'll find over 38,000 fans singing, cheering and screaming, blowing away eardrums as well as attendance records.

  • Up-to-the-Minute Roster & Stats. Exclusive Windows Phone Videos
  • Play-by-Play Feed. Live Scores keep fans in the know
 

Needless to say, the wishes of this passionate group could not be taken lightly. Fans wanted immediate access to club information anywhere and at any time—a task best handled with iOS and Windows Phone mobile apps.

 

The Kick-Off

To shape the mobile app experience, we conducted surveys, engaged fans on the Sounders FC Facebook page, reviewed hundreds of comments, examined fan-generated Flickr photos and invited supporters to participate in focus groups with our creative and strategy teams.

We learned that what they love most about the stadium experience is feeling like part of a community—sharing the energy, angst and elation of a game with over 38,000 like-minded fans. These insights were used to create an experience that literally taps into the pulse of the crowd.

The Game Plan

The apps were designed to take advantage of the unique attributes of each mobile platform. The Windows Phone app is Metro-compliant, focused on simplicity, speed and instant access to information. The iOS app is information-rich, easy to use and beautifully architected.

The Score

And while the apps have been featured in two Forrester reports and received an FWA mobile award, it’s fan opinion that really matters. The apps have achieved over 14,000 downloads since launch, with an average rating of 4.5 stars. Scarves up!