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Amarula
My Amarula Moment Campaign
The Challenge
Build awareness of a unique product – a liqueur made from the fruit of a tree that grows only in Africa – with a loyal but limited following.
Our Solution
A website that allows Amarula’s loyal customer base to tell their stories, inspiring people new to the brand to learn more. E-mail and SEM campaigns—both optimized using data gathered through an integrated analytics platform—drove traffic to the site.
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